July 14 - NOT BUYING IT: Today in Bad Ads

Tuesday, July 14, 2009 | |

Dear Pledge cleaning projects, you have this series of commercials where you trap women in glass box rooms which they have to clean.

Literally trapped in glass boxes with nothing to do but clean. There are plenty of these ads, yet no one thought a man could possibly be appropriate for the series. Only women work in this scenario where someone is held captive with the sole purpose of cleaning. Somehow I don't think it's a critical comment on the plight of the repressed housewife. Not in the good way at least.

Seriously Pledge? Seriously!?


Deb said...

Excellent post - and somehow I think you can use this ad campaign in your college studies next year. And I think that women in glass houses should throw stones!